Strengthening Trademarks

Trademark rights may be strengthened:

by use of bold, capital letters,

by using the mark with distinctive spelling,

by using the mark with a logo or design,

when used consistently, without abbreviation or altering the mark, and

by developing a family of marks (e.g., McDonalds, McMuffin, McGriddle, etc.).

If you have a question about strengthening marks, askme at